---
title: Ford in Spain and Portugal serves its digital customers with Lead2Team.
description: ‍
url: https://lead2team.com/en/blog/how-ford-in-spain-and-portugal-serves-digital-customers-with-lead2team
locale: en
type: ARTICLE
updated: 2026-09-22
---

# Ford in Spain and Portugal serves its digital customers with Lead2Team.

> ‍

**Following the marked rise in online enquiries in the wake of the pandemic, the brand chose to strengthen its digital sales process in order to keep guiding customers through the decision, purchase and test drive of its vehicles remotely.**

To that end, they integrated the Lead2Team platform across their dealer network in Spain and Portugal, with the aim of offering buyers the option of direct contact with their sales and after-sales advisors.

### Objectives

- Create a Virtual Dealership to offer a remote purchasing service and convey closeness and trust to their digital buyers.

- Strengthen online communication channels, such as WhatsApp or video call, to ensure a buying experience suited to their users' profile.

- Make it easier for salespeople to manage leads remotely, avoiding the need for the customer to visit the dealership.

### Ford's Virtual Dealership

A widget and a contact area were installed on each dealership's website. This way, customers can make their enquiries and requests while browsing the site, receiving remote support of the same quality they would get on site.

> The Ford Virtual Dealership is an online extension that lets buyers access all the relevant information about their car and review the profiles and availability of the salespeople, so they can choose the one who will advise them throughout the entire purchase process. Published on Neomotor.Sport.es

**Strengthen online communication channels for a better customer experience**.

Lead2Team connects with more than 20 communication channels, allowing Ford's sales network to diversify how it engages across channels such as Call, Email, WhatsApp, Telegram or Video call.

Users simply choose the agent that best suits them (or that they prefer) to start a conversation on the different channels available.

The tool also allows the contact profile to be personalised for each advisor, so that each advisor can focus on two or three channels and thereby ensure that, together, the brand covers a full range of channels.

> “What I would highlight about Lead2Team is that it brings a diversity of contact channels for our users and lets dealerships manage certain leads more quickly.” Álvaro Fernández, Digital Marketing Ford España.

95

network of **dealerships**

+700

**advisors** in sales and after-sales

**Automated lead follow-up and re-engagement**.

To ensure the follow-up of leads generated on channels such as WhatsApp Business, which fall “outside” the usual flow, an integration with Zapier was created that automatically connects the leads generated from the Lead2Team platform with the CRM of Ford España y Portugal.

> “WhatsApp is the channel that generates the most interactions with our digital advisors. And, although it was expected, the sheer difference in usage compared with the rest of the channels is striking.” Álvaro Fernández, Digital Marketing Ford España.