--- title: Jaguar Land Rover Spain and Portugal: closer to its customers with the online team. description: ‍ url: https://lead2team.com/en/blog/jaguar-land-rover-spain-and-portugal-closer-to-its-customers-with-the-online-team locale: en type: ARTICLE updated: 2026-09-22 --- # Jaguar Land Rover Spain and Portugal: closer to its customers with the online team. > ‍ 119 **dealership** network 141 **points of sale** in Spain and Portugal +650 sales and after-sales **advisors** +400 **leads** generated per month **How a premium brand digitized customer contact without losing the personal touch** **Jaguar and Land Rover is a premium automotive brand, with customers who expect an equally premium experience at every point of contact. When the pandemic arrived, the challenge was clear: how do you maintain that level of service when physical contact with dealerships is not allowed?** The pandemic brought a radical change to business relationships. An exceptional situation where customers could not travel to dealerships and where businesses had to close to the public for safety reasons. Jaguar Land Rover took this opportunity to **focus on getting the online channel up and running** and to accelerate the digitalization process and the rollout of the tools required for it. In that context, Lead2Team developed a**digital contact card designed to integrate directly into the company's website.**The brand decided to roll it out across its entire dealer network in Spain and Portugal — internally, they named it the «Virtual Dealership». #### Lead2Team's communication solution for each dealer Each dealership in the network has its own website, so the solution could not be a single one for the whole brand. A separate Lead2Team hub was created for each dealer, with each one's sales, workshop and reception team integrated into its own website. This way, any visitor could find and contact the right person directly — without going through a generic form or waiting for a reply from a shared inbox. > “Previously we worked with the typical form or chat where you could leave your details, but the customer had no option for phone contact. We wanted to offer direct contact with the team, with no intermediaries. So there would be no kind of barrier for the customer to reach the dealership.” Jaguar Land Rover thus decided to change its online communication strategy and digitalize its dealership network, including its sales advisors. Customers now prefer to talk by phone, WhatsApp or video call. The automotive sector is highly dynamic, and the network of professionals knows it has to keep up with new communication tools. Offering this contact option saves customers time, as it avoids unnecessary trips for simple things that can be done online, from any mobile device or PC. > “In our case, we have very loyal customers. They tend to be liberal professionals, executives, business owners, entrepreneurial people who enjoy being able to talk to the sales advisor, to agree on the financing terms, and so on. It was important that, within the digital experience, a direct, close and personalized relationship was maintained” #### From the pandemic to today What began as a solution to keep in touch at the height of the pandemic became part of everyday work. Every Jaguar Land Rover advisor carries their**digital card on their phone,** and uses it both to handle online leads through the contact point on the website and to share their contact details in in-person meetings at the dealership itself. > “The customer will always be able to visit the dealership's premises, if they prefer, to be attended to in person; but we want to give them the chance to decide. And to see that, both online and in store, the process will be just as practical and simple, and they will be supported at all times.” #### Advisor finder by postal code The second phase of the project was to let customers**locate their nearest advisor.**To do this, an advisor finder by postal code was developed, visible from the central site of Jaguar Land Rover España y Portugal. - [https://www.tuasesoronline.landrover.es/](https://www.tuasesoronline.landrover.es/) - [https://www.asuaequipaonline.landrover.pt/](https://www.asuaequipaonline.landrover.pt/) #### Payment gateway The brand is currently in the process of integrating a payment gateway into Lead2Team's digital cards that will allow its customers to make vehicle reservations online. They will be able to do so from the reservation button within each dealership's website and also through the sales advisor via a payment link, with all the necessary security and confidentiality guarantees. > “Why have to go to the dealership to leave a deposit when you can do it online, in a secure environment. On top of that they will have several payment options, so in the end everything is made easy. Customers will only have to click on the link and complete their reservation, just as if buying on Amazon or any other online store”