---
title: patatas gomez sustainability at food industry trade shows
description: ‍
url: https://lead2team.com/en/blog/patatas-gomez-sustainability-at-food-industry-trade-shows
locale: en
type: ARTICLE
updated: 2026-09-22
---

# patatas gomez sustainability at food industry trade shows

> ‍

Patatas Gómez, a leading company in the food sector, has embraced the digitalization of its sales team to project a modern, sustainable and dynamic image at the leading food industry trade shows.

### The challenge: projecting innovation and environmental commitment

For the Patatas Gómez marketing team, a presence at trade shows is a strategic opportunity to strengthen the brand image. At events such as Alimentaria Barcelona, Fruit Attraction or international industry fairs, conveying an innovative image committed to the environment is essential to stand out from the competition.

**Reliance on paper.** Traditional paper business cards not only generated unnecessary waste, but also projected an image that was poorly aligned with the sustainability values the company wants to convey.

**Slow, inflexible management.** Every change in the sales team or data update meant reprinting cards, with all the costs and delays that entails.

**Limits on sharing information.** Paper cards only allow basic contact details to be shared, missing the opportunity to direct prospects to digital catalogues, social media or relevant corporate content.

### The solution: Lead2Team digital cards to stay ahead

Patatas Gómez had already tried Lead2Team before and knew exactly what it needed. The ease of use and the results achieved convinced them to place their trust in the platform once again.

#### What they value most about Lead2Team

**Share and capture data with a single tap.** NFC technology makes it possible to exchange contact information instantly, with no intermediary apps and no friction. Simply bring the phone close to the card and you are done.

**Full self-management from the platform.** They do not need to rely on third parties to make changes. From the admin dashboard they can:

- Update contact details in real time

- Edit links and social media profiles

- Manage the cards for the entire team

- Create new cards using the corporate templates

**Customization with their own visual identity.** The Patatas Gómez digital cards look outstanding, perfectly reflecting the brand's visual identity and conveying professionalism and modernity.

**Tangible environmental commitment.** Eliminating paper is not just a cost saving, it is a statement of principles. In a sector like food, where sustainability is increasingly valued, this detail makes the difference.

#### Looking for management this agile?

If your company takes part in food industry trade shows such as Alimentaria, Fruit Attraction or international fairs, and you want to project a more innovative, sustainable and dynamic image, digital cards or physical NFC cards can be the perfect ally for your sales strategy.

**Request a demo today**