---
title: Are you a sales consultant? Increase your sales reach with Instagram!
description: ‍
url: https://lead2team.com/en/blog/you-are-a-salesperson-you-need-an-instagram-profile
locale: en
type: ARTICLE
updated: 2026-09-22
---

# Are you a sales consultant? Increase your sales reach with Instagram!

> ‍

Instagram is an app and social network whose main purpose is to share photos and videos between users.

Beyond fashion, cosmetics and lifestyle brands, this platform can help you reach new audiences and grow a brand exponentially.

Many digital marketing studies have found that Instagram is the social network with the highest user *engagement* with brands. This is the main reason why companies have joined the network as a business strategy.

On top of that, many sales reps who work for a specific brand or company are starting to make the most of it by creating their own professional profile.

##### What are the benefits of creating a professional profile?

The main benefit is getting known by your clients on social media so you can grow your client base and build loyalty.

It is now very common to find professionals online who show their community of followers how they work and what services they offer.

##### How to create a professional profile?

**Bio: talk about yourself**

Use this space to tell users what you do. Are you a real estate agent? An automotive sales rep?

- It should include your name, so users can find you.
- A short text describing what you do, which brand you work for and your industry expertise, so users know what you do.
- Also include your usernames on other social networks, such as Facebook.
- Add your work EMAIL: so users can contact you directly from Instagram.
- Add a URL linking to the company website.
- Personalize the text by adding emojis. They will help you catch users' attention.

**How to use the account?**

- Stay active: you need to generate content for users. Look for other accounts of interest, follow them and interact with them through likes and comments.

- Create a post: these are the publications that stay fixed on your professional profile. Try to keep a consistent style and rhythm. For example: if you are a vehicle sales rep, all your posts should relate to what you do or sell. You can also create posts that are collaborations with other brands or campaigns with NGOs, and tag them.

- Post stories: these are publications that users can only see for 24 hours. They are used to share videos or photos in a more relaxed, cheerful tone, and you do not have to be as careful with the style as with posts.

- Tag (using @) to grow your community. Mention the people or brands that appear in your photos; that way users in their community can see your post and reach your profile.

- Use hashtags (using #) to reach a wider audience. But you cannot just add any hashtag; it must be relevant and necessary. Here, what matters is quality, not quantity. The average is 6 hashtags.

- Add geolocation to your photos: that way people near the location can also see the post.

- Personalize your messages using emojis:

- Calls to action: invite your followers to take some action, such as *"Click here to view this month's promotions".*