--- title: Web Assistant description: Show your advisors and departments right on your website. Every visitor picks the professional and channel they prefer and connects instantly. url: https://lead2team.com/en/web-assistant locale: en type: PAGE updated: 2026-09-22 --- # Web Assistant > Show your advisors and departments right on your website. Every visitor picks the professional and channel they prefer and connects instantly. ## Web Assistant: humanise online contact Add a contact button inside your website. Every visitor connects with the right person, through the channel they prefer. ## Over 30,000 companies connect with Lead2Team every day ## Install and set up the assistant without touching code ### WordPress plugin If your website runs on WordPress, install the official Lead2Team plugin. ### Integration on any website Embed the widget in Shopify, PrestaShop or any web engine. ### Classify by team, location or agent Filter the team you want to show on each page. ### Bulk data upload Import thousands of profiles via Excel/CSV and create every card in minutes, with no manual work. ### Templates for teams Designs by brand, division or department with dynamic variables. Full consistency across the whole organization. ### Custom design Configure the web assistant's look & feel with your branding. For every opportunity to generate a contact, a lead or a review, there's a Lead2Team solution. ### Digital Card ### NFC Card ### Wallet ### Email Signature ### Team Card ### QR Generator ### HTML Embed ### Review Capture ## Your team, inside your website ### Route leads Connect each visitor with the right advisor based on the product, area or department. The lead reaches the right person directly, without going through a generic inbox. ### Team filters Organize your advisors by product, business area or location and show the right team on each page of your website. ### Window settings Define when the assistant appears — on entry, on scroll or after some browsing time — and customize the message that invites the visitor to get in touch. ### Modo Sleep Disconnect agents or instant-response channels — like WhatsApp — outside working hours or during holiday periods. ## Lead2Team for large organizations. Security, compliance and support at every step. ### Custom domain Customize the domain of your corporate cards. ### Multi-language Customize the language of each card, ideal for international teams. ### API + CRM & HRIS connection Sync joiners, leavers and data changes automatically from your own systems. ### Assisted implementation Our team supports you through the initial setup. ### Custom development We adapt the card design to your company's brand guidelines. ## Leading brands already use it daily Automotive, Insurance, Real Estate, Food, Consulting, E-commerce and many more. > With Lead2Team we can offer direct contact with advisors and keep a close, personalized relationship within the digital world > — Óscar Oñate > It's a tool that lets me share my professional profile across all sales channels in a visually attractive and interactive way > — Joan Blasco > What I highlight about Lead2Team is that it brings a diversity of contact channels for our users, and lets dealerships manage certain leads with more agility > — Álvaro Fernández > Lead2Team's widget has transformed the way we capture leads on our website > — Beatriz Lozares > Lead2Team lets us give visibility to our team of experts, which helps potential clients make better and faster decisions > — Claire Escartín ## Frequently asked questions ### What is the Lead2Team Web Assistant? It is a widget that integrates into your website and shows your company's advisors or sales reps directly on the page. Instead of a generic chatbot or a static form, it gives your website a human face and makes direct contact easy by WhatsApp, call, or appointment booking. ### What kind of company is it designed for? It is ideal for sectors where the customer needs guidance in their buying decision — automotive, insurance, real estate, personalized services. Any company that wants to connect a website visitor with the right person, at the right moment. ### How does it help route website leads? Instead of the lead landing in a generic inbox, the visitor chooses directly who they want to talk to, or is routed to the right advisor based on the product, area, or department. The contact reaches the right person from the very first moment. ### Can I show different teams or advisors depending on the page? Yes. You can set which people or teams appear on each page of the website. ### Can I add filters so the visitor finds the right advisor? Yes. You can add filters by location, specialty, product or department so the visitor easily finds the person they want to contact. From the dashboard you organize your team into groups, geographic areas or business areas and decide how they're shown in each section of the website. ### Which contact channels are available? The ones each advisor has set up on their digital card — WhatsApp, email, phone, Calendly, LinkedIn and more. The visitor chooses their preferred channel to contact that person directly. ### Does the Web Assistant work like a chatbot? No. It is not a bot or a conversational AI. It is direct contact with real people from your team. ### How is it installed on our website? Integration is immediate by inserting a small snippet of code (script) into your site's HTML, or through common tools such as Google Tag Manager, WordPress or Shopify. No custom development required. ### Can I customize the widget's design and colors? Yes. You can adapt the corporate colors, the typography, the button's position on the screen, the welcome text and the call to action (CTA) so it fits your website's visual identity perfectly. ### Can I manage advisor availability? Yes. You can set up Sleep Mode by defining the company's service hours — outside those hours, advisors appear as unavailable. You can also disable instant-response channels such as WhatsApp outside working hours. And you can temporarily disconnect advisors during holiday periods. ### What analytics and metrics does the Web Assistant offer? The dashboard records all interactions generated from the website: number of clicks on the widget, most selected channels, most contacted advisors and volume of leads obtained. ### Are the leads captured from the website synced with our CRM? Yes. Every contact or lead started through the Web Assistant is recorded in the dashboard and can be sent automatically to your CRM, so you don't lose traceability or sales response times. ## Still not sure if it's for you? Here we explain it in 90 seconds. More than 1,600 companies already use Lead2Team. Activate the Web Assistant in 15 minutes and give your visitors direct contact with real people.