Individual connectors vs Templates

Should you use individual Connectors or Templates? It depends on the size of your team and on how many connectors they have in common.

Important: Choosing well from the start will save you time when your team grows.

Quick comparison

AspectIndividual connectorsTemplates
SetupCard by cardOnce, applied to all of them
Bulk update❌ You have to edit every card✅ You change the template and all the cards update
Dynamic tags✅✅
Best forSmall teams (<5)Medium and large teams (>5)
Needs Team Manager❌✅ (included)

Decision path

  1. Does your team have more than 5 people?
  • No → individual Connectors are probably enough
  • Yes → go to question 2
  1. Do several people share the same connectors (same website, catalogue, video)?
  • No → use individual Connectors
  • Yes → go to question 3
  1. Do you need to update those shared connectors often?
  • No → either option works
  • Yes → use Templates

Practical examples

Design agency (3 people): each person has very different connectors → individual Connectors

Sales team (25 people): everyone shares website, catalogue and video → a Template

Company with 3 departments (40 people): each department has its own connectors → 3 different Templates

Mixed profiles: 12 similar sales people + 3 one-off directors → a Template for sales plus individual Connectors for the directors

Custom fields

You can create custom fields and use them as dynamic tags in your templates. For example: {{address}}, {{switchboard}}, {{region}}.

What to choose in each case

SituationRecommendation
1-5 people, very different profilesIndividual connectors
6+ people with connectors in commonTemplates
Several departmentsSeveral Templates
Mix of similar and one-off profilesTemplates + individual connectors

Advice: You can combine both. Use Templates for what everyone shares and individual Connectors for what is unique to each person.

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