How to better connect with your real estate client? The case of Hi Homie

Client: Hi Homie – Commission-free online real estate agency.

Sector: Real Estate

HiHomie is a marketplace specialized in digitizing the buying and selling of homes and mortgages. It has become the leading online real estate agency thanks to its commitment to combining the best of the traditional agency (personalized service, viewing management) with the advantages of digital alternatives (speed, big data and profitability).

HiHomie's strength: It has a network of over 65 real estate advisors who work passionately to deliver personal, professional experiences to their clients.

Objective

Use technology to simplify the real estate process and enable its network of real estate advisors to focus on what really matters: building strong relationships with clients and closing successful deals.

Hi Homie's Need

Hi Homie was interested in Lead2Team to eliminate paper business cards, digitize its franchisees, give them a presence on the website and route property leads to the corresponding advisors.

Solutions provided

Hi Homie uses the following Lead2Team solutions:

1. Personalized Digital Business Cards

Hi Homie uses personalized digital cards for each real estate advisor, eliminating the use of paper. These cards make it possible to share contact details and collect potential clients' data in a digital, modern way.

2. Web Assistant

To humanize the experience and offer clients a trustworthy, personal website visit, sales reps are added to the website, making contact easier and building brand transparency.

3. Tracking Portal

HiHomie has access to a portal from which it can manage all the cards, as well as obtain metrics on the interactions and contacts generated by the franchisee network.

Lead2Team activation process for Hi Homie

Lead2Team created a master account for the tracking portal and individual access for each real estate advisor.

Card Design

A proposal tailored to HiHomie's branding was sent to incorporate and enhance the brand image on the cards.

New Agent Activation

For the immediate activation of new sales agents or franchisees, an “onboarding portal” was provided that allows new profiles to be created through a simple form exclusive to Hi Homie. Once the account is created, the real estate agent receives a “welcome email” with their new digital card and video tutorials on how to use it.

“Lead2Team is the perfect kit for a real estate agent. In just 10 minutes we can onboard a new agent and send them their digital card ready to use.»

VÍCTOR LÓPEZ,  CEO and Co-Founder @HiHomie

Digital Card Personalization

Hi Homie's agents make the most of the digital business card's personalization options: beyond their contact details (phone, email or WhatsApp), they can also include direct links to their listings, add property videos, include their LinkedIn or their appointment calendar.

Lead2Team helps Hi Homie ensure the acquisition and follow-up of potential clients, and eliminate the problem of constantly requesting and reviewing paper business cards every time a change is needed or a new franchisee joins.

Web Assistant Installation

The Web Assistant is installed via code. HiHomie can decide which profiles to show on the website, since each agent is assigned an ID that makes it possible to filter the Web Assistant to display the real estate agent corresponding to each property.

This way, leads are routed, creating a client/seller match, building loyalty and humanizing the client's digital experience on the website.

“A fantastic platform for managing and analyzing the performance of our real estate agents through their business cards. Now we can measure which channels and which resources work best to shorten the sales process”

VÍCTOR LÓPEZ,  CEO and Co-Founder @HiHomie

Final results

✅ Better conversion thanks to human support on the website.

✅ A raised profile for the sales agent throughout the buying process and client retention.

✅ Increase in quality leads.

✅ Greater control and follow-up of the contacts made.

✅ A reduced ecological footprint with less need for paper.