How does teleworking affect sales teams?

2020 radically changed the work paradigm. While it is true that some jobs are well suited to being done remotely, others can be affected by the lack of contact.

Salespeople are one group that has been drastically affected, and for that reason they deserve special attention.

They tend to be highly energetic people who leave home every day ready to take on the world, to win over their clients, to interact with them, talk, laugh and build a close relationship in order to understand their needs in depth and earn their trust.

Now, however, they cannot be in front of their clients, nor alongside their colleagues or their area managers.

Not feeling alone

It is very important that salespeople do not feel alone. Working from home or somewhere else outside the office is one thing; feeling isolated is quite another.

It is important for companies to support their sales reps and make a point of providing a team environment. But how?

Establishing communication guidelines

To create a sense of team, it helps to establish a communication method and some rules for it.

Define what the remote relationship between everyone will look like: when you will meet, how you will do it, for how long and what you will talk about.

And introduce video calls as a way of meeting that will help you see one another. Even though a screen is cold, a look, a gesture, a smile will make your team feel more emotionally connected to the conversation.

The right tools to ensure a good environment

You have to lean on technology. 

There are great professionals working on their own, and the company cannot simply wait for them to sort things out from home.

If you lead a team, your priority should be to give them the tools they need to keep communicating with clients. 

If your service or product is good, and you back your sales reps with the right tools… do not be afraid of the distance, because they will be able to sell wherever they are.