What WhatsApp can do for your business
WhatsApp is one of the most widely used chat applications in the world.
With a total of 2 billion users across more than 180 countries, it is the app almost everyone is familiar with.
Why should you use it as a business?
89% of consumers expect brands to respond within 24 hours at most.
80% of consumers consider the buying experience to be as important as the product or service itself.
52% admit to having switched brands after receiving poor customer service. Being able to send a WhatsApp message to a business increases customer confidence.
74% of consumers have used WhatsApp more than once to contact a company.
All these figures show why WhatsApp is a great way to communicate with your potential customers.
Key benefits
- Being where your potential customers are.
- Taking advantage of the fact that we all know how it works, so it is easy for everyone to use.
- Building trust and loyalty.
- Delivering an efficient, fast service.
- Personalizing the user experience.
- Increasing sales by reducing friction in the buying process.
What does WhatsApp offer?
- An individual, private chat for each customer.
Through the chat window you can provide support to your customer, but you can also send them information about a product or service you think might interest them.
And if you also have an online payment system, you can share a payment link with your customer so they can sign up for a subscription or complete the online payment for the product or service they have decided to buy. The result of this process is a highly satisfied customer, who was able to buy the product or service they were looking for through the app they use every day to communicate with family and friends.
- Notifications.
Use templates with messages customized to the tone you want your brand to convey.
This way, customers will always get an immediate response from you.
For example, to send appointment reminders, share the status of a shipment, or simply let your customer know that you have received their message and that a reply will follow shortly.
- Chatbot
Prepare messages to be more assertive with your customer. Automatically ask them what they need, so you can optimize conversations and respond to your customer effectively.
How do you get started with WhatsApp Business? We explain how to create an account here.
Put it into practice with your team
Create your team's digital cards and share them in seconds, with full brand control.