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Alsina: eliminates paper logistics with +200 digital cards

Alsina: eliminates paper logistics with +200 digital cards

By Patricia · 2 min read

Alsina replaced physical cards with digital NFC cards for 200+ professionals across Spain and Italy: less paper, less admin, full control. Read the case study.

Alsina is a benchmark in formwork and building solutions. For an international company with a constantly growing team, the logistics of traditional cards had become a slow and inefficient process.

What started two years ago as a pilot with 10 users is today an integrated solution used by more than 200 professionals across Spain and Italy.

The challenge of managing growth on paper

The physical card system had drawbacks that were hard to ignore for a company expanding at pace. Any change to an employee's details depended on printing and delivery times, while new hires or role changes generated constant material waste, and it was difficult to ensure that the entire sales team projected a uniform, up-to-date brand image.

The lack of autonomy translated into waiting times and dependence on external suppliers.

Consistent with their sustainability commitment

As a member of Positive Industry, Alsina builds sustainability into its decision-making. Replacing physical cards with a digital solution based on NFC technology was not only an operational improvement, but a step consistent with its commitment to reducing environmental impact and investing in process digitalization.

Roll-out for more than 200 users

The goal was to find a platform that would not add administrative burden.

To simplify data loading, Alsina manages more than 200 cards centrally using templates by business area and data import via Excel. No errors and no repetitive manual work.

Full control of onboarding and offboarding

The Alsina team now manages any change autonomously. When an employee joins or changes roles, their card is updated or reassigned instantly from the control panel. They no longer depend on anyone to operate.

An account manager centralizes new orders and configuration queries, helping the tool grow at the company's pace without internal friction.

Efficient networking at trade fairs and events

After two years of use, the platform has proven its value especially in commercial settings and industry trade fairs. The data transfer is instant in meetings and at fairs, the contact is saved directly to the client's phone without losing information along the way, and the team has a card that reflects Alsina's identity with always up-to-date details.

Recurring printing costs have been eliminated and, above all, the hours of administrative work that the old format required. Today, the platform is a well-established tool in Alsina's operations.

A person holding an NFC card in their hand. The card is maroon, with the Alsina logo.

Has your company also moved beyond paper?

The real value of the digital card is not just saving paper, but the freedom to manage large teams without friction. If your team is growing and you are looking for a more agile way to operate, we can help you make the leap.

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