el lobo confectionary holding eliminates paper at trade fairs and digitizes its commercial network
El Lobo, an iconic brand of the Confectionary Holding group, has been a benchmark for quality nougat for decades. But when it comes to networking at trade fairs, paper cards had become a logistical and environmental burden that no longer fit its commitment to sustainability.
The decision was clear: fully digitize its contact system. No paper, no reliance on third parties, and full control kept in-house.
Agility at trade fairs
In the food industry, trade fairs are where the big deals get closed. The sales team needed to move quickly in such a fast-paced environment, and wallets full of physical cards were more of a hindrance than a help.
Now everything runs on the phone. Exchanging contacts is instant, capturing prospect details takes a second, and the image they project is far more professional and aligned with their environmental values. No paper involved, no complications.
Up and running in a single morning
After a quick demo, they confirmed they could manage everything internally through the management portal, with no need for outside help or complex training. In a single morning, they created the sales team's profiles, customized the cards with the group's brand identity, and the system was ready to use.
The platform proved so intuitive that the sales reps started sharing their cards right away. Any update to details or the addition of new team members is handled in minutes, with no waiting and no dependencies.
Full autonomy to manage corporate cards
What they valued most throughout the process was exactly that: staying in control. They don't need to request permissions or wait for an external party to make changes. They add employees, update information, and manage everything from their own account.
That operational independence makes all the difference when you work with sales teams that need an immediate response.
Tradition with today's tools
Confectionary Holding proves that a company with decades of history can operate with the most agile tools on the market. It has moved from manual management to fully digital without losing control at any point.
In the end, that's what it comes down to: a brand loved by everyone continuing to stand out not only for the quality of its product, but for operations that are modern, efficient, and environmentally responsible.
Looking for management this agile?
If you want to eliminate paper and have your digital cards up and running in hours, without relying on anyone, we can show you how.
Put it into practice with your team
Create your team's digital cards and share them in seconds, with full brand control.