Incarlopsa, Lorfood and Loriente: an environmental commitment by eliminating printed physical cards
Incarlopsa, a leading meat-sector group and Mercadona's main supplier, rolled out digital cards for its 100-person sales team. See how it works.
Incarlopsa is one of the leading groups in the meat sector and Mercadona's main supplier, with brands such as Lorfood and Loriente under its corporate umbrella.
Its sales team of 100 people, constantly on the move between trade fairs and client visits, needed a more modern image and a contact tool that did not rely on paper.
The goal was twofold: to gain day-to-day efficiency and to strengthen its environmental commitment by eliminating the printing of physical cards.
Trade fairs with a refreshed image
In the food industry, trade fairs are the meeting point where business relationships are built. The Incarlopsa team needed to share contacts quickly and project an up-to-date image, in line with brands competing in a demanding market.
With the digital card, each sales rep shares their contact instantly, without relying on stocks of physical cards or reprints when details change.
One master account for three distinct brands
Incarlopsa, Lorfood and Loriente operate under the same group but keep their own identities. The solution was a Master account with independent sub-accounts for each brand, so that each one manages its own designs and teams without losing the overall view from the parent company.
Each sub-account also has its own custom domain, reinforcing that the digital experience belongs entirely to each brand and not to an external provider.
Cards in several languages for an international team
As it works with clients from different countries, the cards were set up in several languages. This lets each sales rep share their card in the right language depending on the person they are talking to, keeping a consistent and professional experience in any market.
Custom header design
Incarlopsa wanted its digital cards to be a faithful reflection of its visual identity, beyond the standard customization options. That is why a custom header design was developed, including each brand's own corporate typography.
This custom development was completed in one week, in parallel with setting up the rest of the platform.
Everything ready in under a week
Between validating the designs, configuring the three sub-accounts and setting up the 100 profiles, the whole process was resolved in under a week. A fast rollout for a team of that size, without Incarlopsa having to dedicate internal resources to technical management.
Today, each brand in the group keeps its own identity while sharing a single management platform: agile and paper-free.
Does your group also need to manage several brands with their own identity?
If you are looking for a multi-brand solution with custom design and fast rollout, we can help you set it up.
Put it into practice with your team
Create your team's digital cards and share them in seconds, with full brand control.