Patatas Gómez: sustainability at food industry trade shows
How Patatas Gómez digitised its sales team with Lead2Team to project a modern, sustainable image at food industry trade shows such as Alimentaria Barcelona.
Patatas Gómez, a leading company in the food sector, has embraced the digitalization of its sales team to project a modern, sustainable and dynamic image at the leading food industry trade shows.
The challenge: projecting innovation and environmental commitment
For the Patatas Gómez marketing team, a presence at trade shows is a strategic opportunity to strengthen the brand image. At events such as Alimentaria Barcelona, Fruit Attraction or international industry fairs, conveying an innovative image committed to the environment is one way to stand out from the competition.
Reliance on paper. Paper business cards generated unnecessary waste and projected an image that did not fit the sustainability values the company wants to convey.
Slow, inflexible management. Every change in the sales team or data update meant reprinting cards, with all the costs and delays that entails.
Limits on sharing information. Paper cards only allow basic contact details to be shared, missing the opportunity to direct prospects to digital catalogues, social media or relevant corporate content.
The solution: Lead2Team digital cards to stay ahead
Patatas Gómez had already tried Lead2Team before and knew exactly what it needed. The ease of use and the results achieved convinced them to place their trust in the platform once again.
digital business card, with a trade show in the background." class="wp-image-16661" srcset="https://assetsweb.lead2team.com/wp-uploads/2026/01/patatas-gomez-landscape-blog-1024x536.jpg 1024w, https://assetsweb.lead2team.com/wp-uploads/2026/01/patatas-gomez-landscape-blog-450x236.jpg 450w, https://assetsweb.lead2team.com/wp-uploads/2026/01/patatas-gomez-landscape-blog-768x402.jpg 768w, https://assetsweb.lead2team.com/wp-uploads/2026/01/patatas-gomez-landscape-blog-18x9.jpg 18w, https://assetsweb.lead2team.com/wp-uploads/2026/01/patatas-gomez-landscape-blog.jpg 1320w" sizes="(max-width: 1024px) 100vw, 1024px" />What they value most about Lead2Team
Share and capture data with a single tap. NFC technology makes it possible to exchange contact information instantly, with no intermediary apps and no friction. Simply bring the phone close to the card and you are done.
Full self-management from the platform. They do not need to rely on third parties to make changes. From the admin dashboard they can:
- Update contact details in real time
- Edit links and social media profiles
- Manage the cards for the entire team
- Create new cards using the corporate templates
Customization with their own visual identity. The Patatas Gómez digital cards turned out very well: they reflect the brand's visual identity and convey professionalism and modernity.
Tangible environmental commitment. Eliminating paper saves money and, in a sector like food, where sustainability counts more and more, it is also a statement of principles.
Looking for management this agile?
If your company takes part in food industry trade shows such as Alimentaria, Fruit Attraction or international fairs, and you want to project a more sustainable, up-to-date image, digital cards and physical NFC cards fit into your sales strategy.
Put it into practice with your team
Create your team's digital cards and share them in seconds, with full brand control.