Transcoma Group: the challenge of managing vcards for 13 corporate identities
Grupo Transcoma is an institution with more than 210 years of experience in logistics and the maritime sector. With a solid, diverse structure made up of 13 different brands, the challenge was to modernize its networking without losing control of each one's corporate identity.
They wanted to digitize 100 professionals across sales and management in an organized way, respecting each brand's independence while maintaining global control from the parent company.
The challenge of managing 13 corporate identities
For a group with this many brands, traditional cards presented problems that paper could no longer solve. They needed to separate the management of each company while keeping global control, strictly preserve each brand's own logo and colors, and eliminate the logistics of physically shipping cards to every location.
Autonomy was key: each brand had to be able to operate independently without losing the overall picture.
A dashboard with a hierarchical structure
The solution was to create a Master Administrator account with 13 independent subaccounts, designed to scale as the group grows. Each subaccount runs with its own visual identity, and the main administrator can add new brands to the dashboard and assign their corporate styles in minutes.
The profile creation process was simplified through specific forms. By selecting the subaccount and filling in the employee's details, the card is generated automatically with that brand's predefined design. No manual adjustments, no room for error.
Immediate distribution via onboarding email
To eliminate logistics issues, we implemented the Onboarding Email system. With a single click from the dashboard, the employee receives their digital card by email along with instructions to install it on their phone and start capturing contacts right away.
There is no need to ship anything physical. The professional has their networking tool ready from day one, wherever they are.
Full control without depending on anyone
After the implementation, Grupo Transcoma transformed fragmented management into a centralized, efficient system. The ability to add new brands or employees in-house removes dependence on third parties and eliminates waiting times. Delivery is instant, and the onboarding system ensures the entire team knows how to use their digital card from the start.
Grupo Transcoma shows that having more than two centuries of history is perfectly compatible with being at the forefront of digital management.
Does your group also manage multiple brands?
If you need to centralize the management of several companies while preserving each one's identity, we can set up a structure tailored to your organization.
Put it into practice with your team
Create your team's digital cards and share them in seconds, with full brand control.