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trescal nfc cards for contact exchange at trade shows

trescal nfc cards for contact exchange at trade shows

By Patricia · 2 min read

How Trescal, a global leader in industrial calibration, moved to NFC cards for its sales team: one tap on a phone shares every contact detail at trade shows.

Trescal, a global leader in industrial calibration services, wanted to modernise the way it presents itself without giving up the gesture of handing over something tangible. In-person networking remains important in a sector where closeness makes the difference.

The solution was a hybrid model: physical cards with NFC technology that, when held near a phone, display all the contact information of their sales team. The best of both worlds in a single tool.

Express rollout to make it in time for the trade show

In the industrial sector, trade shows drive business. Trescal needed a fast rollout to be ready in time for its next major event.

Thanks to the Setup service, we delivered the platform fully configured in a single day. The custom physical cards reached their hands in four business days. Ready for the trade show with no complications.

In-house printing for full control

That speed is possible because Lead2Team has its own in-house printing system. By not depending on external print shops, we control every step of the process: from print quality to the final finishes.

The cards come with a high-durability matte finish designed to withstand intensive use. A single card can last ten years with no need for replacement. And even though the physical card stays the same, the information is fully dynamic: everything that changes happens in the software, allowing the card to evolve alongside the professional without having to reprint anything.

Trescal NFC card

All the content in a single tap

Trescal set up its cards to deliver immediate value at every meeting. With a single tap, the customer gets access to direct contact details, the corporate website, an up-to-date services catalogue and the company's presentation video.

It is not just about sharing a phone number or an email. It is about delivering a complete experience that positions Trescal as a technology benchmark in its sector.

Centralised management through templates

To simplify administration, all of this information is managed through a shared template. Any change —whether a new corporate video or a catalogue update— is made just once in the template and is applied automatically to every card in the team.

Trescal thus achieved the autonomy it was looking for: the elegance of a durable physical card combined with the agility of a digital platform that is always up to date.


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